Chapter 1: The Debate on Low-Ticket Sales

Many argue against selling low-ticket items. They believe that it requires the same amount of effort as selling high-ticket products. Why settle for less? How many low-cost items do we actually need to sell to sustain ourselves?

These concerns are valid, and I wholeheartedly agree with them.

However, there's a crucial aspect that often goes overlooked:

Sales Challenges in High-Ticket Selling

Selling high-ticket items often brings a slew of objections from potential buyers. After all, it’s not easy for someone to part with large sums of money—like $10,000 or even $1,000,000—without hesitation.

This is where the role of a salesperson or consultant can become quite intriguing, or perhaps even amusing.

I frequently hear objections like:

• "Can you prove this will work for us? How about a free trial?"
• "I really like this product, but it seems pricey. Can you offer a 30% discount?"
• "It looks impressive! I just need some time to think about it."

These responses can be tiresome and often lack creativity. I can’t help but wonder why clients don’t try harder to come up with more engaging excuses.

Perhaps there’s no real motivation for them to do so.

While there are exceptions, such as my client Josh, who has a unique approach. Recently, when I reached out to him about renewing his annual software subscription, he invited me for coffee and said,

"Of course we don’t want to reject you. But we’re having some issues with payment timing. Is it a problem if we pay our vendors a month or two late?"

Now that’s a refreshing perspective!

Chapter 2: The Case for Low-Ticket Items

There are four compelling reasons why low-ticket items are advantageous for solo entrepreneurs:

1. No Touch

Imagine a scenario where you face no customer complaints. The internet is vast, and while some will voice their opinions, the majority will remain silent. Think about the millions of users. You won't need to provide extensive customer service. Write an online article, and if someone dislikes it, they simply move on. Your eBook could be downloaded and forgotten without any complaints to address.

2. Low Touch

You might receive feedback occasionally, but low-ticket digital products allow for easy modifications. If your eBook is selling well, you can choose to enhance it later. If it’s not performing, you can gather feedback to improve or simply move on to new ideas. A/B testing is inherent in digital products, making it a low-touch endeavor.

3. Light Touch

With light touch, you only need minimal interactions with customers. Take mobile video games, for example. Players progress through levels and make in-game purchases without needing to contact you. The only engagement might come from a survey asking how they enjoyed the game.

For instance, according to reports, the game "Fishdom" generates an impressive $200,000 daily.

4. Simple Touch

A simple touch is far more effective than constant customer interaction. Instead of merely having customers, build a community of followers. Popular subscription-based newsletters thrive because they cater to their audiences and encourage sharing. Investing time in community engagement can yield far greater returns than traditional client meetings.

The Conclusion: Rethinking the Sales Approach

The real challenge isn't closing a deal; it's managing relationships before the deal. Clients and prospects can be challenging, especially when large sums are involved. But when it comes to lower-priced items, the stakes are much lower.

For a $500 or $5,000 product? It's often easier to simply move on.

I would rather focus on creating another online article or an eBook to sell for $5. If you enjoy my writing, consider subscribing, or check out Medium for a wealth of intriguing articles.