Choosing Between Blogging, YouTube, TikTok, and IG in 2024
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Chapter 1: The Dilemma of Content Creation
When I initially set out to create content, I found myself overwhelmed with choices. "Is YouTube the best for growth? Blogging seems simpler, allowing me to write from anywhere without needing special gear," I pondered.
I firmly believe that everyone should establish a brand—be it personal or for a product/service. Even if your goal is to stay in your corporate job, producing content can significantly enhance your visibility and position you as an authority in your field.
Many individuals get stuck in the "which platform should I use" phase, ultimately hindering their progress. Let’s delve into blogging, YouTube, TikTok, and Instagram in 2024 and evaluate which might be the most suitable option for you.
Section 1.1: The Advantages of Video Content
Numerous content creators suggest, "If you're comfortable on camera, go for video!" However, I'd recommend that even if you're shy, consider starting a TikTok or YouTube account to push your boundaries.
Creating video content can be immensely beneficial for your career, even if you're not leaving your 9–5. It fosters confidence and enhances your public speaking skills. Most people have some apprehension about public speaking, but once you become accustomed to being on camera, presenting to colleagues becomes a breeze.
Currently, I’m active on TikTok, and I can confirm that the potential for organic growth is remarkable. My initial videos garnered hundreds of views within a day, a feat not often seen on older platforms like YouTube. This doesn't imply that YouTube is obsolete; rather, TikTok serves as an excellent launchpad to build an audience or funnel viewers to other platforms like YouTube or an email list.
Additionally, TikTok content can be repurposed into YouTube Shorts or Instagram posts, widening your reach. Notably, TikTok is user-friendly, and the quality expectations are more relaxed. While the message is crucial, having top-notch filming equipment isn’t a prerequisite. I often shoot my videos on my iPhone using a basic tripod and ring light from Amazon.
The first video, "Blogging vs YouTube vs TikTok: Which Should YOU Start?!" discusses the merits and challenges of each platform for new content creators.
Section 1.2: The Benefits of Blogging and Written Content
If writing is your passion, launching a blog or utilizing platforms like Substack is a natural choice. I personally find writing therapeutic and look forward to blogging after a hectic workday.
Just as creating videos improves your presentation skills, blogging enhances your ability to craft concise emails and presentations. Tools like Grammarly and Canva can greatly simplify your work tasks, making you appear more polished and professional.
Starting on a platform with built-in traffic can be advantageous, especially when you're just beginning and visibility is a challenge. WordPress is a fantastic option, as it’s your own space, and you could even sell it in the future—some blogs are even sold for six figures!
Moreover, LinkedIn has transformed into a powerful platform for writers. While it was once solely a job-seeking site, it now offers incredible opportunities for building a business and connecting with potential clients. You can also repurpose content from other platforms for LinkedIn.
To embark on your writing journey, all you need is a laptop and an internet connection. I highly recommend downloading the free Grammarly browser extension and using Canva for design needs.
Chapter 2: Should You Pursue Both Blogging and YouTube?
I recommend against starting both a blog and a YouTube channel simultaneously.
Why? The initial learning curves can be daunting. Questions like "What topics should I cover?" and "How often should I post?" can lead to overwhelm. To prevent burnout, I suggest focusing on one platform at first.
I spent over a year honing my writing skills before branching out to other platforms. Now, I take key points from my most successful blog posts and transform them into brief videos, which is less stressful than generating new ideas for each medium.
If your ultimate goal is to produce both written and video content, it may be easier to start with writing, dissect a few main points, and create a video based on that rather than the reverse.
The second video, "Why You Need to Start Your YouTube Channel Now (not IG or TikTok)," emphasizes the importance of launching a YouTube channel for effective content creation.
Final Thoughts
Ultimately, the decision to start a blog or create videos boils down to personal preference. Blogging may seem more suited for introverts, but it can sometimes feel less engaging. Conversely, video platforms like TikTok offer a more personal connection, but they require a different level of comfort.
It’s also important to acknowledge the fear of negative feedback. While it’s unfortunate, such comments are part of the landscape. The crucial takeaway is that instead of letting criticism deter you, continue creating content that is fulfilling to you.
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