What Apple Fans Understand That You Might Not
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Chapter 1: The Unique Appeal of Apple
A few years back, I worked as an Apple Specialist prior to the pandemic.
Customers frequently visited to explore the latest iPhones. Most were loyal Apple enthusiasts, but some were still debating between an iPhone and a Galaxy or Android device. Their common inquiry was, "What makes Apple worth it?"
I consistently provided the same response.
Both Apple and other brands produce excellent smartphones. While there are notable differences in features, there is one aspect that should truly influence your decision to choose Apple:
Support.
When your smartphone (regardless of brand) starts acting up, what support avenues do you have?
With Apple, the options are plentiful: - Visiting Apple.com - Using the Apple Support App on your device - Calling Apple Support - Going to an Apple Store
In contrast, when an Android phone encounters an issue—like your PayPal app refusing to authorize payments—who do you turn to? Do you reach out to AT&T or Verizon? Or do you find yourself in a T-Mobile store waiting for assistance?
The truth is, premium brands incorporate support into their pricing. You can opt for a less expensive phone, just as you can choose not to drive a luxury car like a BMW. However, when you choose Apple, the support you receive is designed to last. Much like a luxury car dealership offering you a loaner vehicle if they need to keep your car overnight, Apple provides a level of service that is hard to match.
As you consider your next phone—just to clarify, I am not an Apple employee—think about who you will rely on if your device encounters issues. Apple's "closed" ecosystem can frustrate some tech enthusiasts, but this design choice serves a purpose.
Furthermore, the synergy among Apple's products—Macs, iPads, iPhones, and Apple Watches—enhances user experience. You can enjoy your iPhone without a Mac, but in the iconic words of Wooderson from Dazed and Confused, "It'd be a lot cooler if you did."
See also: Apple is Fine, You're Missing the Point
John McElhenney — Life Coach, Austin, Texas Facebook | Instagram | Pinterest | @wholeparent | wholeparent.org