Maximizing LinkedIn: 3 Effective Strategies for Side-Hustlers
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Chapter 1: Leveraging LinkedIn for Your Side Projects
LinkedIn serves as an invaluable asset for individuals pursuing side-hustles. It is here that I establish connections, secure deals, and gain unexpected professional opportunities. This platform has significantly contributed to my side-hustle revenue, with roughly 75% of my copywriting income stemming from LinkedIn, and about 50% of my contract work originating from this social network.
"Engaging actively on LinkedIn is the most effective way to say, 'Notice me!' without actually saying 'Notice me!'"
― Bobby Darnell
I resonate with Bobby’s thoughts. To attract opportunities, we must go beyond merely showcasing our profiles on LinkedIn. Below, I will outline three actionable strategies that I have utilized since 2018 to expand my side-hustles.
Section 1.2: Network with Purpose
Sending out connection requests and generic messages yielded little success in securing projects. I found myself expending a lot of effort for minimal return.
After a year on LinkedIn, I recognized an essential truth: behind every profile is a real person.
"Be the role model you want your children to follow. Be classy, intelligent, authentic, and above all, kind."
- Germany Kent
To enhance online interactions, we must remember that genuine individuals dislike spam and persistent harassment. They seek to expand their professional networks and foster their careers.
Do's: Send personalized voice messages explaining why you wish to connect. Use the recipient's name and ensure they know you are not just another bot. Ask for assistance or opportunities sincerely.
Results #1: I secured a copywriting project from a long-time connection after suggesting improvements for her website's product and services page.
Results #2: I landed a three-workshop contract focused on helping sales professionals in Mozambique overcome sales objections.
Chapter 2: Elevating Your Connections
Instead of merely liking posts, take the time to comment positively.
"I grow weary of comments suggesting I should alter my approach."
- Max Verstappen
Negativity and trolling are unwelcome. It’s crucial to support your connections as they attempt to build their online presence.
Do's: Leave encouraging comments on their LinkedIn posts. Your support can boost their morale and increase the reach of their posts to your extended network.
Results #1: Long-time connections have offered me $500 for three hours of consulting on enhancing their platform presence and prospecting techniques.
Results #2: I received an invitation to speak at my alma mater's Graduation Night, where two groups of graduates approached me for career consulting sessions subsidized by the university.
Leave meaningful comments on your connections' posts; it’s an investment worth making. Your reputation will precede your side-hustles.
Summary
LinkedIn is a remarkable platform for nurturing and expanding our side-hustles. Start by identifying what you want to achieve, then branch out. Treat connections as real individuals, engage sincerely, and share insights that provoke thought. By doing so, you will draw opportunities toward you, leading to successful deals that will enhance your side-hustle income.
About the Author:
As a content contributor, I share my insights from everyday experiences and business interactions. Our life stories shape our unique perspectives. Feel free to reach out and connect with me on LinkedIn and Twitter!
Chapter 3: Practical LinkedIn Tips for Beginners
To deepen your understanding of LinkedIn, check out these videos:
LinkedIn Tutorial for Beginners - How to Use LinkedIn In 2023 (10 EASY Tips!)
This video offers straightforward advice for effectively utilizing LinkedIn to enhance your professional presence.
How To Use LinkedIn For Beginners | Setup & Profile in UNDER 30 MINUTES! (LinkedIn Profile Tips)
Learn essential tips to set up your LinkedIn profile and make the most of your time on the platform in less than half an hour.